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We would be honored to have you in the Collective!

Watch the video below, fill out the application & we will be in touch very soon.

A few words from women in the Collective

To say that Sonya has had a transformational effect on my life would not be an overstatement. Her guidance is always spot on – but more than that, she makes me think really deeply and consider what I truly feel about not just my business, but also myself. If you ever have the chance to access her wisdom and support, do not hesitate.
Michel Hudson

CFRE and owner, 501(c)onsulting

Sonya’s work is uniquely insightful because she approaches business through a lens unlike any other coach I’ve worked with. Focusing on skill-building over tactics, Sonya creates space to do the real work that leads to meaningful, motivating changes in life and in business.


Merrilee McCoy

Head of Learning Design, Culture Hero

Through Sonya’s guidance, I have experienced tremendous personal growth and transformation. She’s helped me find my voice to speak my truth, challenge my limiting mindsets & finally begin to embrace who I am.





Tina DeValk

Online Business Manager, Tina DeValk

What will I specifically learn in this group?

The group is designed to accomplish our mission:

1. You will learn how to see your greatness: things like understanding your wisdom & genius, navigating worthy issues, setting boundaries, responsible selfishness and more.

2. You will learn how to align your business with your greatness: things like choosing the right business model for you, finding best-fit clients, focusing your offers, setting your pricing, etc.

3. You will learn to reclaim your voice and step into your unique style of leadership, so you have the tools to change the world. (however you want)

4. You will learn to grow your business sustainably, scale and envision bigger dreams than you ever imagined. 

This is rolled out over a 12-month period so that you can learn, apply, refine and practice. 

How is this group different from all the others out there?

We are glad you asked!

First of all, this group is created through a different lens than most business groups. Sonya has spent decades learning hands-on everything she teaches in this program. You will not find content like hers anywhere else!

In addition to the content, this group has been consciously curated. You have to apply to get accepted and we personally ensure this is a safe and focused space to learn, grow and engage.

The whole group is designed to help women practice lessons, apply tools and grow their business in a way that brings ease, financial success and freedom. It is anti-hustle, anti-performance and focuses on being real and transparent about what it takes to succeed. 

It is a powerful combination of self-development, business development and leadership training. 

Everything offered in this course is designed & streamlined. There is no vault or dump of everything Sonya has ever taught. The content is organized to have impact.

This space is safe for all women. There is a zero toleration policy for racism, micro-aggressions, discrimination, unethical behavior, bullying, catty behavior and anything that diminishes a member of this group in any way.

This group will NOT be like any you have ever been a part of. Just give it a try!

What if I just want to do 1 month?

We want to be transparent! This program and all of the components of it have been tested over years and years of working with women in business. The best outcome is committing to all 12 months (and even beyond). 

We created a monthly subscription model to handle the fear women have of committing to something that isn’t right for them. We don’t want to trap you! 

This allows you to have a low investment to try the program before you commit to the full 12 months. We know you will love it though. 

You can still get value out of 1 month, but you get a lot more by continuing the journey to the best outcomes. 

To cancel your subscription we need 15 days’ notice. See our cancellation policies in these FAQs. 

What if this group isn’t right for me? Can I get my money back?

I do some pretty heavy lifting to ensure only “right fits” get in. I want you to gut check this page, my website, my podcast and ensure you like my perspectives and are aligned with my values.

Part of my ethical marketing commitment is to treat women as sovereign beings. You can be responsible and make your own decisions. I don’t need to manipulate you to buy from me. If you aren’t sure, don’t do it.

So, I don’t offer a money-back guarantee. That would be diminishing your sovereignty and my value. But, you can cancel your month-to-month subscription at any time with 15 days’ notice.

Trust yourself to make the right decision for you. I trust you to do the same.

What exactly is your cancellation policy?

I want us to be on the same page, so here is our full cancellation policy:

  • You have to give us 15 days to cancel your subscription
  • If you cancel, you have to wait another 6 months to join again (see below)
  • If you cancel and want to join before that 6-month waiting period, you have to commit to 6 months when you rejoin
  • If something happens: health issues, family emergencies or anything of that nature, we offer a 1-3 month “pause” once a year as an option (see below)

Why do we have these policies? 

We are committed to creating a culture here in the Collective that is sacred. This means that we curate who comes in and give amazing customer service to the people we hold in this group. We facilitate connection and long-term sustainable growth. 

We don’t want to create an atmosphere where people come in and out every other month or come in just when they want to “get” a quick fix. We want women to be here because they are committed to shifting the way they operate their business and they want to change their lives. 

Sure you can get a few wins in a month, but it isn’t the transformation we are offering here. 

These policies ensure higher commitment levels and more care for the community culture

It is for the good of you and everyone else in this community. 

A few notes:
– Canceling completely means you lose your placement in the course and when you re-enter you will be starting over. (certain opportunities are unlocked at each stage of the course)

– Pausing your membership once a year means we keep track of where you were in the course and when you re-enter, you get the same level of access. 

How big is this group? Will I be just another number??

Our goal is an intimate, curated group. We never plan to have this as a big membership.

We want to know ALL of the women that come into this group, but in order for us to know you, you have to show up. Attending live coaching events lets us SEE you and you get to ask questions relevant to your business, life and learning.

We care that you are here. We hold space for every single member and reach out now and then to ensure you are getting value and support.

If you are looking for a smaller group experience, we also have micro-group programs 4x a year where you get 4-6 people and group coaching from Sonya. This is an upgrade and worth every penny. 

I am not making any money in my business, is this still worth the investment?

Yes! Yes! Yes! An investment is about giving first for a delayed return. Investment in the right support will accelerate that return.

That being said, if you are brand new, have never had a previous business and/or have never worked directly with any clients, then this is probably not the best next step for you. 

You get the most from this group when you have some experience to work with. If you aren’t making money right now, that is okay, but if you have no experience at all in your business, we recommend other alternatives. 

I am a very experienced business owner, is this group right for me?

We know sometimes as experienced business owners you are worried about being in groups with less experienced business owners.

But this is the greatest part about this program. The work we are doing here applies to ALL stages of business.

You will fit right in no matter where you are in business as long as you align with our values and love learning. 

I also have rules against selling to protect the space, so you won’t be bombarded with spam or unethical sales practices.

You can opt-in to the discussions you want to follow and opt-out of the ones you don’t.

I am looking for a group I can sell to, what are your rules around selling to each other?

We don’t allow selling to each other within the group. This is based on decades of running groups and programs.

We want this space to feel safe and selling to each other can create stickiness and a feeling of not being safe.

We also want to keep this group focused! We know you have something amazing to sell, but there are plenty of other spaces to do that in.

This space is for learning, growth, vulnerability and working on ourselves.

You can however amplify each other, collaborate and spread the word that there are some really awesome women in here.

I really like giving advice & telling people what to do. How is advice-giving tolerated in this group?

We discourage advice-giving in this group. The exception to this rule is Sonya’s advice (Sorry, benefits of creating a group yourself. ;D)

This group is designed to support you to trust yourself and tap into your internal wisdom. We encourage asking questions and offering others a space to reflect on the answers inside of themselves, rather than your answers.

If you want to be the expert, this is not the place and in fact, we discourage all our clients from trying to be experts.

Sharing our wisdom is very powerful. Sharing what we have claimed as “expertise” is often rigid and dogmatic. When wisdom is framed as expertise, it suggests that your truth is someone else’s truth or that what worked for you will work for them.

We believe we have to align what we do with who we uniquely are, and that means the truth is different for everyone.

So yes, please share your experience and inner wisdom, but don’t give advice.

I have never worked with Sonya before. How will I know her work is right for me?

Do your due diligence and trust yourself!

You can find Sonya’s work everywhere. Listen to her podcast, Women in the Business Arena. Find her on Instagram or Linkedin. Read her blogs and peruse her website.

What you see is what you get! Sonya’s biggest value is congruency. She is very transparent with what she believes and her values. 

If you resonate with her message, you will get a lot from her work.

I always struggle with time, am I going to waste my investment?

Sonya has worked with thousands of women in business over the years. Women with kids. Women with full-time jobs. Women with health challenges. Women with obligations that take significant time. Women who have less capacity to run their businesses. This is why you are here!

She has designed this program to support you to get the most from whatever time you have and her program is about focusing and streamlining your business so you have even more time in the future.

That being said, you have to have a commitment to doing this work. It is one thing to logistically be short on time, but it is another to not make it a priority.

We also suggest viewing time differently. Sometimes we view value by time. If I spend x amount of money, I should have x amount of time to get every last drop for what I am paying for. This is not a practice we want you to have in your business (for one we don’t want you selling your time).

Sometimes one little golden nugget that you receive in 1 minute is worth more than you make in a year. The truth is, it isn’t the time you spend (quantity), it is the quality of what you receive.

You will receive an exponential return on your investment.

Is this group on Facebook? I hate Facebook!

Us too! Thankfully, we have moved our community to Mighty Networks so we have a dedicated space for everything we do.

You can access the community, events, courses, replays and more on your computer, tablet or mobile app.

We have designed the space for organization, connection and choice! You can decide what you want to follow and not follow. You can decide how you are notified and how you want to stay connected to the group.

We have some recommendations too!

How can I access the community and learning on the go?

We have learned over the years that everyone has a different learning style and lifestyle.

So all of the offerings are available on desktop, iPad or mobile app. You can easily listen, watch or connect wherever you have WiFi or mobile service.

We also have an added benefit of a private client podcast for replays and all of the training. You can access them on your favorite podcast player.

I don’t like being busy or sharing a lot. Is this group for me?

Yes! You have a choice in your level of connection. This is NOT a busy group with a hundred posts every day.

Most of our clients are introverts, deep-feelers, quiet leaders and women deliberately creating balance and freedom.

It is your choice how you engage and we make the group as streamlined as possible. You also don’t have to share, but all of the women in this group are open, honest and vulnerable, so it does make sharing easy.

I live in a challenging time zone for many coaching groups. Will I still get value?

The short answer is yes! There is so much value even if you never attend an event live.

That being said, we try to cater to the makeup of the group. Many events support Australian time zones as we have many clients there. They are also friendly for North and South America. In Europe, it depends, but if you want to know more, just email me with your time zone and questions: [email protected]

Why is there no 1:1 coaching? What if I want more coaching?

Sonya has been doing group coaching for a decade, she knows the best process for getting women results. 

The way she has designed the course (group interaction, self-study program and coaching events) is actually the optimum learning experience that she has tested over many years. 

One of the reasons why we suggest brand new businesses or people that don’t have any experience in their business NOT join this group, is because that is the one scenario she has found does better with 1:1 support. 

You get coaching support in the main group, but if you want Sonya’s dedicated support there is the opportunity to join the micro-group courses and experience more intimate group coaching. 

Everyone feels they need 1:1, but in truth the way Sonya has designed this course, you can get more results. 

Either way, trust yourself to know what you need. 

Why is there an application process? Do I have to jump through hoops to join?

We want to make sure we are aligned and that you will get the most from our group experience. This means we need to ask you some questions first.

We are curating the community to ensure everyone feels safe and has aligned values.

We are not taking anyone in just because they are willing to pay us money, and this is good for you.

It sets things up right from the beginning. It helps you have the best experience and get results. 

We don’t want unhappy customers or to take money from people we can’t truly serve. 

What happens after I apply?

Sonya will review your application within a few days.

If it feels like a fit for the program, we will send you a personal invitation to the Worthy Women Collective. At that time, you will be given a link to book a quick onboarding call. 

If we don’t feel we are a good fit or we are not the right next step for you, we will let you know that too. Please don’t take it as a rejection. You are worthy just as you are! Our goal is just to make sure the community has aligned values and that we are able to guarantee results. 

What happens after I book the onboarding call?

On the 15-minute onboarding call, we will first do a little happy dance! Then we will take payment, go over some guidelines and explain the next steps. 

After the call, you will receive a confirmation email with all the juicy details to log in to Worthy Women Collective and get started.

We offer an orientation guide to help you navigate logistics, curate the space, set up notifications and decide your level of engagement.

You can introduce yourself to the group or watch for a little while. It will be your space!

Have other questions?
Just email us at [email protected]!

Want to Learn More About The Collective?

Sign up to receive sneak peeks of the program and get the first opportunity to join when we go live. 

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You will be the first one notified when we open the next round of Micro-Groups. In the meantime, be sure to check out the Worthy Women Collective

I Got You! You have been added to my sacred community.