I feel like so many women in business have their foot in two camps. On one side, they want to slow down, they believe in slowing down and they want to enjoy their life and their business. Which is totally valid! It’s your life and your business, you should get to enjoy it.
On the other side, they fear slowing down. This fear starts to run their business for them, and eventually, their life.
They fear slowing down because they want their business success to speed up! They talk about slowing down and even work “hard” to do it, but inside there is still this nagging feeling that they need to work harder, move more, and put in a lot more effort in order to “earn” this slowing down.
This crux means that sometimes we get stuck. We get nowhere because our mind is pulling us in two opposite directions. We’re stuck in this whirlwind of speeding up to slow down and never slowing down. Instead, we get sent straight towards business owner burnout.
Can you relate? I know I can.
I have talked for decades about the need for us to slow down. I have done podcast episodes on this (see below). I have done articles on this. I talk about it my programs. In fact, it is a core piece of Worthy Women Collective.
And a lot of women are attracted by it, but then they hesitate. “That sounds good,” they say, “But, I want my business to grow faster”.
They have yet to realize that slowing down is the key to growing faster!
How often are you accomplishing things, doing things, getting your to-do list checked off, and yet not really moving anywhere in your business?
That’s because action is not the key to business growth.
Even if we know this consciously, our brains just want us to go, go, go. The fear keeps us going even when we want to stop. But real growth is done through evaluation, contemplation, strategy, and slower but more effective moves.
Laura and I talk about this in the podcast, and about what happens when our nervous system is in fight or flight. If you are always moving, I guarantee that your nervous system is in fight or flight.
You have to slow down, calm your nervous system, and then make clear decisions about where to act.
When you are in constant motion, there is no space to see what really matters.
Instead, it is all a blur. You can’t determine if what you are doing matters, you can’t prioritize, and you can’t enjoy every moment that is flying by.
This is no way to live & it doesn’t make your business grow any faster. It slows your business down and leaves you saddled with business owner burnout for who knows how long.
You are the life of your business. If you have no life, what does it feed your business?
Okay, maybe you get this, but like so many of my clients when they first pop into my program, you are probably asking yourself, “But then, what do I actually do! How do I grow my business when I slow down!?!”
I know it is cliché, but you work smarter, not harder.
Some of the steps I take my clients through:
- You have to get clear about what you REALLY want – in other words, sort out what matters from what doesn’t matter.
- You have to know your strengths and genius & let go of your weaknesses because you don’t need to improve on the gifts you have always had inside of you.
- You have to design your business for ease! That means everything from your business model through to your marketing systems need to be made just for you – aligned with your natural strengths and desires.
- You have to STOP doing all the things for marketing and sales and start focusing on ONE thing that will get you results.
- You have to practice space, slowing down, and taking care of yourself – this isn’t part of the wish list, this is the priority.
- Practicing what I call minimal momentum is the key to consistency and long-term success.
We have been taught the WRONG way to grow a business. It is not effective and it only works for short-term success (if at all).
There is another way to grow your business! And it is rooted in slowing down.
So, this crux between wanting to slow down and wanting to grow your business, is not really a crux at all, because doing the first, produces the second.
Trust me, I have helped a lot of women slow down to speed up their business success. I have seen firsthand what happens when you do it.
Want to give it a try? Join us in the Worthy Women Collective as we slow down, avoid business owner burnout, and figure out what we really value in our lives.
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