Consciously or not, too many of us are convinced that our success, and our value to the world, is directly tied to how busy we are. But that can’t be further from the truth.

You are inherently valuable. You are worthy of basic human needs like lunch breaks and a normal amount of sleep. Constantly sacrificing yourself for the sake of “hard work” is just not sustainable. It leads to business owner burnout, and that will stop your whole operation in its tracks. So let’s change that.

When we dare to believe we are worthy of rest, we allow ourselves to:

> Recharge as needed
> Enjoy our social lives
> Engage with our home lives
> Work smarter with a fully rested brain

For some of us, this is a hard concept to put into practice, it goes against everything we were taught about working! We were taught that pulling all-nighters, skipping meals, and ignoring our loved ones meant that we were working hard. It was seen as admirable even.

But it just leads us straight towards burnout.

I’ve seen this up close. I’ve worked with so many women over the years and I’ve watched them hit business owner burnout, and either have to quit their business or seriously slow down their growth.

Nowadays we know for a fact that that kind of thinking causes more harm than good. We’re human beings! We need to rest, we need to recharge, and we need to be ok with that! You don’t have to sacrifice yourself to do the work you want to do. I’ve seen too many times where the problem is not that you aren’t working hard enough, in fact, sometimes your business isn’t working because you aren’t working less.

You can take care of yourself and still be successful. I know it’s true because it’s been done before.

We are human. We need self-care, rest and rejuvenation, otherwise we’d just keep pushing ourselves straight towards burnout.

Laura (@consciousambition)( is back to talk about how this pernicious myth drives women to wear their burnout as a badge of honor, and feel lazy if they dare to rest.

Laura Shook Guzman, LMFT, is the CEO/Founder of (Conscious Ambition), and a thought leader for entrepreneurial mental health, coworking, and self-care.

Laura is on a mission, connecting with people all over the world, from entrepreneurs to corporate professionals, sharing a powerful message about the value of founder mental health, collaborative work, and embodied living. As an accomplished psychotherapist, trauma specialist, and devoted community leader, Laura brings enormous expertise, insight, and energy to her work.

Where can you follow or work with Laura:

IG: (@consciousambition)

Twitter: (@LShookGuzman)

Website: (

Join us as we discuss:

  • Why we were taught that being busy is a signifier of status, wealth, and worth.
  • How outdated societal definitions of productivity undervalue the every day contributions of women.
  • How to find support, set healthy boundaries, and reclaim your rest.
  • How to create sustainable systems and structures to separate your confidence from the hustle mentality.
  • How to free your sense of self-worth from the pressures of the grind.

Where can you follow Laura Shook Guzman: 

Website: (

Social: IG: / (@consciousambition)


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