If you just get your marketing right, you are guaranteed to grow your business & your bank account, right? Wrong! So many business owners are obsessed with more marketing, and they bypass the easy steps to sales that have been there all along.
Generating content, chasing after more leads, constantly fixing your brand…does NOT bring more sales. Learning to do sales, brings more sales. Got it!
That’s why it is so important to understand the difference between sales vs marketing.
So many people are spending their time on marketing and content generation but make very little money. That’s because marketing doesn’t always equal sales.
Let’s take a look at the difference. Sales is the process of taking someone who is interested in your services and converting them into paying customers. Marketing is about generating leads and piquing interest. They both require different tactics, strategies, and tools.
The thing is that for smaller businesses, especially those with high-end services, you are better off focusing on sales vs. marketing. You don’t need a hundred thousand followers, you just need a few really quality leads. As a small business compared to these giant corporations, it can be WAY more effective to focus on sales instead of marketing. When you focus on sales you are taking actions that directly bring in paying customers.
Plus, most marketing techniques are indirect. It is about taking actions to gain interest, and then hoping that the interest (after a lot of effort) will turn into sales. The problem is, most people are doing “Hope Marketing,” hoping their actions will someday bring them sales.
Focusing on sales rather than marketing means you are making your actions count and you get so much more return on your efforts.
This week’s podcast episode breaks down how important it is to shift your focus from marketing to sales. Because, what good are leads if it never converts into a sale? That’s why Laura and I are emphasizing putting your energy into meaningful connections rather than empty content creation.
Laura Shook Guzman, our resident mental health professional, helps us understand why sales can be scary psychologically and emotionally. We also dive into why marketing is a tempting time-sink, and how you can reframe your understanding to focus on what works.
Laura Shook Guzman, LMFT, is the CEO/Founder of https://www.consciousambition.com/ (Conscious Ambition), and a thought leader for entrepreneurial mental health, coworking, and self-care. As an accomplished psychotherapist, trauma specialist, and devoted community leader, Laura brings enormous expertise, insight, and energy to her work.
Together Laura and I tackle the internal and external challenges of running a business.
Join us as we discuss:
- How much time we spend trying to slowly warm up cold leads through marketing, instead of tapping into our warm (and even hot) leads crying out for our help right now.
- The importance of sales to a viable business, and how sales calls can actually be fun AND effective.
- Why it’s scary to be vulnerable as a business owner, and why that genuine connection is so vital for developing lasting client relationships.
- What, if anything, the work of building a social media presence actually does for your business development.
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