Sonya Stattmann

Leadership Coach + Corporate Speaker

Myth #7: You Have to Convince and Manipulate People to Buy from You

Why do so many business owners believe we have to go all out to convince potential clients to work with us? What’s behind the indoctrination that makes sales calls feel like an ethical minefield? This week we are talking about how to show up in a genuine, honest way that eliminates the need for sleazy sales tactics.

Laura Shook Guzman is back to help me unpack the myth that we have to convince and manipulate people to buy from us. This is a myth because we attract more people with ethical practices and being transparent in our sales process.  

Laura is a thought leader for entrepreneurial mental health, coworking, and self-care. As an accomplished psychotherapist, trauma specialist, and devoted community leader, Laura brings enormous expertise, insight, and energy to this podcast. 

Together we are able to talk about the internal and external factors involved in building a successful business. 

Join us as we discuss: 

  • Why we feel so squeamish about selling, and how changing our approach can make a huge difference.
  • How to reframe sales and marketing as a positive thing, and set aside the salesperson role we don’t want to play anyway.
  • The ethical marketing principles that can help you be more intentional and selective about who you work with.
  • Grounding your sales and marketing in relationship-building rather than influence or manipulation.

Where can you follow Laura: 


Social: (@consciousambition)


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About Sonya Stattmann

Sonya spent the last 21 years helping thousands of leaders create more ease, alignment & success in their lives, work & business. Her personal development & leadership programs offer leaders permanent & lasting transformation that has a ripple effect on all areas of their lives. Her corporate speaking and workshops around leadership transform organizations. She has two podcasts and a TEDx talk called Moving Beyond #Empowerment. She is currently traveling around the world with her husband and two children.