I have been in business for several decades now and I have seen quite a few marketing trends and strategies come and go. But one that has been really persistent has been the layered, ladder-like approach that so many online business experts and marketers have been selling to people for years.
This approach is not only tired, but it is off-base for so many of the people it is being sold to. It doesn’t promote ease or connection – it just fosters confusion and is a waste of time for you and your customer.
In this episode Laura and I are talking about how business has gotten so complicated and how people make money when they make things harder than they need to be. We discuss marketing and why small businesses don’t need to borrow big companies’ tactics, and we chat about how we can create more ease and simplicity in our businesses.
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