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Myth #9: More Marketing is the Key to More Sales

If you just get your marketing right, you are guaranteed to grow your business & your bank account, right? Wrong! So many business owners are obsessed with more marketing, and they bypass the easy steps to sales that have been there all along. 

Generating content, chasing after more leads, constantly fixing your brand…does NOT bring more sales. Learning to do sales, brings more sales. Got it! 

In this episode, we are going to help you understand the difference between marketing and sales. We also dive into why marketing is a tempting time-sink, and how you can reframe your understanding to focus on what will work better for your bottom line.

I have my co-host Laura on with me this week, and as always we are tackling the internal and external challenges of running a business.

Join us as we discuss: 

  • How much time we spend trying to slowly warm up cold leads through marketing, instead of tapping into our warm (and even hot) leads crying out for our help right now. 
  • The importance of sales to a viable business, and how sales calls can actually be fun AND effective.
  • Why it’s scary to be vulnerable as a business owner, and why that genuine connection is so vital for developing lasting client relationships.
  • What, if anything, the work of building a social media presence actually does for your business development. 

Where can you follow Laura: 

Website: https://www.consciousambition.com/ 

Social: @ConsciousAmbition (https://www.instagram.com/consciousambition/)

‍‍More Support for Women In Business:

  1. For more episodes + information about the podcast & the hosts, visit www.womeninthebusinessarena.com
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  3. For more information about Sonya’s other podcasts & podcast courses, click here.  

Thank you for being you. We are so honored to have you as a listener!

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About Sonya Stattmann

Sonya has spent the last 24 years working with thousands of individuals, leaders & organizations around personal development. She offers resilience-based tools for stress management, mental wellness, navigating change, and dealing with relationship challenges. She currently works 1:1 with founders, leaders & high achievers through her stress management coaching program. She also offers wellness & resilience workshops for teams. She also hosts both public and private podcasts. Her mission is to help individuals and teams build more resilience and navigate adversity, change & stress more effectively. She currently resides in the USA, but you can often find her and her family traveling the globe.

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